Digital posters

  • GOOD DIGITAL POSTER

  • BAD DIGITAL POSTER

REQUIREMENTS AND TIPS FOR DESIGNING A DIGITAL POSTER

  • Understanding the object being advertised

Make sure that your company’s or product’s name is easily visible

  • Short message

More than 10 words is too much

  • Increase the thickness of lines

Narrow lines will become optically invisible from 200 metres

  • High contrast

The higher the contrast, the better the visibility!

  • Simplify

Focus your advertisement on one idea or message!

  • View your advertisement from 5 metres

Step 5 metres away from your computer screen and you will get a sense of what it will look like when seen from traffic or in the atrium of a shopping centre

  • View your advertisement for 5 seconds

Are you able to read the whole message during this time? If not, then this is also the case with passersby or drivers passing the screen.

  • USE LARGE FONTS

Outdoor media designs should be easily visible from 50 metres or more.

  • Avoid narrow fonts

In order to assure better visibility, try to avoid calligraphy fonts. We advise that you use clear and bold fonts. To highlight the text from the background, add a narrow dark frame.

  • Avoid white background

For the screen to become white, all 3 basic colours – red, blue and green – will be turned on to the highest level of brightness. This will challenge the rest of the design.

  • Choose the image carefully

If you use a photo in your design, we advise you to magnify (such as wrist watch advertisements) rather than minimise (substantial nature views, etc.). Avoid complex and compressed images.

  • Test your digital poster

The average time people look at screens is 5 seconds. Show your advertisement to someone from a distance for 5 seconds and ask them if they understood the company behind it, as well as the message.

IT IS PROHIBITED TO USE STROBE LIGHT EFFECTS, FLASHING IMAGES, QUICK CHANGES OF FRAMES AND OTHER SUDDEN EFFECTS ON OUTDOOR SCREENS.

Digiekraanid needs to approve the client’s advertisement material used in their channel.

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