GOOD DIGITAL POSTER
BAD DIGITAL POSTER
REQUIREMENTS AND TIPS FOR DESIGNING A DIGITAL POSTER
- Understanding the object being advertised
Make sure that your company’s or product’s name is easily visible
- Short message
More than 10 words is too much
- Increase the thickness of lines
Narrow lines will become optically invisible from 200 metres
- High contrast
The higher the contrast, the better the visibility!
Focus your advertisement on one idea or message!
- View your advertisement from 5 metres
Step 5 metres away from your computer screen and you will get a sense of what it will look like when seen from traffic or in the atrium of a shopping centre
- View your advertisement for 5 seconds
Are you able to read the whole message during this time? If not, then this is also the case with passersby or drivers passing the screen.
- USE LARGE FONTS
Outdoor media designs should be easily visible from 50 metres or more.
- Avoid narrow fonts
In order to assure better visibility, try to avoid calligraphy fonts. We advise that you use clear and bold fonts. To highlight the text from the background, add a narrow dark frame.
- Avoid white background
For the screen to become white, all 3 basic colours – red, blue and green – will be turned on to the highest level of brightness. This will challenge the rest of the design.
- Choose the image carefully
If you use a photo in your design, we advise you to magnify (such as wrist watch advertisements) rather than minimise (substantial nature views, etc.). Avoid complex and compressed images.
- Test your digital poster
The average time people look at screens is 5 seconds. Show your advertisement to someone from a distance for 5 seconds and ask them if they understood the company behind it, as well as the message.
IT IS PROHIBITED TO USE STROBE LIGHT EFFECTS, FLASHING IMAGES, QUICK CHANGES OF FRAMES AND OTHER SUDDEN EFFECTS ON OUTDOOR SCREENS.
Digiekraanid needs to approve the client’s advertisement material used in their channel.